The car that will break the camel’s back?
On January 10, 2008, Tata Motors announced a $2,500 auto (pictured) for the expanding middle in class in India (Nano, 2008). It is a traditional gasoline powered auto.
Extrapolate from the following as US is [currently] major auto market:

---- There will be a huge number of this type of car sold. Other manufacturers are also targeting this market. For example, Nissan announced plans for a $3,000 auto for the India market (Healey, 2007).
Major strategic impacts:
a) Even though these cars will be energy efficient (50 mpg) based on current standards, this market will drain the [oil] well. This impact will occur and come to a head in 2010 – 2020 period.
b) The environment impact will be overwhelming. Current levels will be considered noise. Likewise, this impact will occur and come to a head in 2010 – 2020 period.
c) Bad news – this will push political, social, and geographic conflicts over resources, environmental impacts, and price inflation.
d) Good news – this will push alternative fuels (hydrogen, electrical, etc).
e) Other – current CAFE standards will be irrelevant and a non-issue as other forces and trends will be much stronger.
References:
Healey, J. (2007, October 25). Nissan considering $3,000 car for sale worldwide. USA Today. Retrieved October 26, 2007 from: http://www.usatoday.com/money/autos/2007-10-25-lnissan-3k_N.htm
Nano. (2008, January 10). India's Tata Motors Unveils $2,500 Car. thebostonchannel.com. Retrieved January 10, 2008 from: http://www.thebostonchannel.com/automotive/15022729/detail.html?rss=bos&psp=news#

